December 11th, 2017 by

Three benefits of using a communications speaker means gets to the heart of business success – better communications. Whether you run a non-profit organization or a multi-million dollar corporation, having a communications speaker come to your event can make a difference in how you, your employees and even your customers communicate. These speakers can offer you three main benefits; namely, teaching through entertainment, improving your bottom line and inspiring trust within the company. The more that you know about the specific ways these benefits affect your company, the more convinced you will be that you need the right speaker for your event.

1. Teach Through Entertainment

One of the best ways to teach large groups of people is to keep their attention focused on a speaker or other form of entertainment. Professional speakers can hold the attention of large groups while motivating and inspiring them to learn. This can have your audience laughing and learning as well as wanting to come back for the next lesson.

2. Improve Your Bottom Line

It may be difficult to see how a communications speaker can help improve your bottom line, but that is one of the biggest benefits he or she can offer you. For example, the better your employees can communicate with your customers, the more likely they are to make the sale and have satisfied clients. Better communication skills can also mean that teams work effectively together and new products and services are developed easier. It can also mean that your customers and employees are happier with the company overall.

3. Inspire Trust Within the Company

The better you and your employees can communicate, the easier it is to trust each other. This can, in turn, lead to better collaboration and better products and services for your customers. The better your work environment, the more you and your coworkers will want to be there. It will make it easier to get things done instead of just killing time until people go home. The happier your employees are, and the more effectively they communicate, the better they will trust that their needs are being met by the company. This can lead to better retention and productivity.

A communications speaker can teach your group through entertainment, improve your bottom line and inspire trust within your company. All of these can work together as you create a more positive work environment. This will make it easier to innovate products and services and keep employees and customers more engaged in the process. Thus, your customers will be more likely to keep coming back and your employees will be happier on the job.

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November 2nd, 2017 by

Why sales training is so important is an interesting topic. Some people think that the word “sales” is a bad word. However, if you think about it, we’re all involved in sales from the time that we’re born. A baby cries when it’s hungry. By doing so, it’s selling its mother the idea that it’s time to get fed. Did you ever see a child walk into a grocery store with its mother and keep saying, “I want a lollipop”? The child will keep saying that phrase until it sells the idea. Soon, the child is licking on one.

When we’re teenagers, we may sell our parents on the idea that we get to use the car to go to a dance. Couples sell each other on ideas ranging from where to live to how to manage money and where to vacation. We sell people on our idea when we start a business or sell a supervisor on the fact that we should get a raise.

Thus, some form of sales training can only help us focus more on what we want in life. In this article, I want to focus on sales training as it pertains to a product or a service. If you want to improve your success in sales, the following steps could help you gain more confidence and better results.


Why sales training is so important.Why sales training is so important is clarified in an amazing book. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that people are creatures of emotion rather than logic. And that they will do things for REASONS and not for logic. Thus, if you want to excel in sales, we have to identify an exciting reason for you to excel in sales. It’s got to be more than food, shelter, and clothing. Those things are important, but not exciting.

Napoleon Hill, in the book “Think and Grow Rich”, said: When the WHY is exciting enough, the HOW doesn’t matter. The WHY needs to be a reward, something fun you would do just for you. Not something for your spouse or for your family. Something just for you. You’ll do more for everybody when you do more for you.

If you keep putting off something you’ve wanted for a long time, after a while you get depressed. The bottom line, when we’re all honest with ourselves, is this: What’s in it for me?

Thus, I suggest you get a picture of something you want that, with some effort, you could afford in a few months. It may be a new set of golf clubs, tickets to a special event, a weekend away, a new car – whatever. Get a picture of that reward, about the size of a business card. On the other side of the card, print some positive affirmations such as:

Everything I touch prospers and succeeds. I’m a very confident, talented, and successful person. I earn at least _______ per month as a sales leader. I’m getting (whatever your reward is) and I am excited.

Whatever other traits you may want, add them in the form of an affirmation. Print out the affirmations on a card about the size of a business card. Put the picture of your reward and the affirmations back-to-back, go to Fedex Office, and have that laminated. Then, read your affirmations out loud the first thing each morning and the last things each night. And, each time, look at your picture. Don’t analyze what’s on your card. Just read your affirmations with conviction and look at your picture. Watch what wonderful things are about to happen in the next 90 days!


Why sales training is so important.Why sales training is so important shows up in public speaking. To excel in sales, it’s important to gain confidence. Your ability to get up and speak in front of people is a shortcut to your greater success. That also builds great confidence. Thus, I suggest you either join a local Toastmaster group or take the Dale Carnegie Course. In both of these situations, you’ll work with other people who also want to gain confidence in front of people and they will encourage you.

In order to excel in sales, we have to realize that buying decisions are often made in the initial seconds that we meet with a buyer. Thus, we have to make every interaction with buyers count. They can tell very quickly if the salesperson is a confident person or not. These days, buyers have a lot of options and very little time.

Thus, being able to speak confidently in front of a group of people will translate to being confident in front of one person. Many years ago, while in college, I took the Dale Carnegie course. I believe that the valuable lessons I learned in that course have been responsible for my success in sales and as a professional speaker. Not only was it a great program for speaking confidently in front of others, but it was also a great course in human relations, dealing with other people, looking at things from the other person’s point of view, and becoming an exceptional listener.


Why sales training is so important.Why sales training is so important means talking less. In my many years of being a speaker and trainer for sales teams, I’ve come to realize that salespeople talk too much. I find that an excessive amount of sales training, that teaches people all types of closing techniques, results in salespeople talking too much. They apply those closing techniques, hoping to use the right one to get the sale.

I have found that the person who controls the conversation is not the one whose talking. It’s the one who’s asking the questions. God gave us two ears and one mouth. Maybe we should listen twice as much as we talk. I have also found that people would rather buy than be sold. Thus, if we let them do most of the talking, they may talk themselves into buying.

A good question to begin with, in a sales situation, is: “What is your toughest challenge concerning __________?” Then, as they talk, take notes. And not electronically. If we take notes on a phone or laptop, they can’t tell if we’re really taking notes or checking our email. Take notes on a notepad. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that the greatest honor we pay anyone is RAPT attention – complete, total attention. Taking notes on paper, when a customer talks, pays total attention to them.

Then, when presenting a specific product or service, give the basic benefits of it and then ask, “What do you like best about this?” Let that person come up with the benefits and thus persuade themselves. And, if the product is not perfectly suited for the buyer, ask them: “What could we do to improve this product or service so it would work perfectly for you?”

It’s valuable to let a buyer come up with a solution. Then, when they do, they will fight for their own ideas.


Why sales training is so important.Why sales training is so important focuses on relationships. The most successful salespeople are the ones who create great relationships. I have found that those who do best in sales are genuinely interested in other people and that becomes the focus of their sales process. They’re not the ones who know the most about their product or service. In fact, they often rely on others at their company for the technical details. They are simply very good at creating great relationships and getting other people to like them. Unless price is the definitive point of purchase, I believe that people buy from people they trust and like.

The most successful salespeople realize that everybody’s favorite topic is THEM. Thus, they let the prospects talk about themselves. They know how to get conversations started by asking questions that the other person will enjoy answering. Questions such as the following:

Where are you from originally?

(If not from here) What brought you here?

(If from here) Have you lived here all your life?

Do you have a family?

What did you want to be when you were growing up?

A natural way to lead into some of these questions, when meeting in a prospect’s office, is to notice family pictures and ask about the people in the pictures. And, as the prospect answers the above questions, make note of the answers so you can refer to them in the future.

Use short notes, on hand-written cards, to further create great relationships. Don’t use notes with a company logo. Just get blank cards with a design on the cover, including your business card behind the card, and they may think that you picked it up just for them. Have no return address on the back of the cards, mark the word “Personal” on the lower left corner so it will bypass gatekeepers, and use commemorative stamps. Keep a supply of these handy and use them immediately after leaving a prospect’s office.

Why sales training is so important? Because, without some specific ideas to give you an edge, you won’t achieve the success you desire from sales. The ideas above are not covered in traditional sales training programs. However, they have been proven to be highly effective and make you stand out from the crowd.


“Everything I touch prospers and succeeds. I have identified my next reward, am taking a public speaking course, am a very good listener, and I create great relationships.”

Related Article: Create a Great Sales Team and Profit

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Copyright 2017 by Boaz Rauchwerger

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October 23rd, 2017 by

Take some time to focus on communication and you could see a new level of success! Communication is the core building block of every human relationship. However, many people are never trained on how to communicate effectively. A Communication Keynote Speaker can provide an audience with tips that can dramatically change their outlook and the outcomes of every interaction. A speaker may begin by drawing participants’ attention to important and often unstated techniques. This could help them comprehend and convey meaning to other people.


Listening is an essential part of good communication that is often overlooked. Attentive listening can improve the quality of conversations and create opportunities for more meaningful exchanges. When we make an effort to listen to others, we acknowledge the presence and worth of the people with whom we are interacting. An expert on communication can also provide advice about interpreting unstated responses based on emotion, body language, and other nonverbal cues. This can lead to better outcomes.


Nonverbal forms of communication are often just as important as what is said during an interaction. A Communication Keynote Speaker is likely to point out that nonverbal communication should be followed up with verbal questions. Further inquiry can draw out opinions from a reluctant person. This may help to keep challenging interactions positive and promote clearer communication. Learning the ways to achieve and maintain a positive climate for interaction is one of the most important steps toward becoming a stronger communicator.


A guest speaker can suggest a variety of ways for audience members to improve their basic communication skills. All of these topics are competencies in which participants can continue to develop far beyond the principles learned during an event. It can take a great deal of time to become the best communicator possible. However, concepts introduced during a speaking engagement can prove life-altering. One of the best ways to encourage employees, or members of any community or group, to work on this essential life skill is to schedule an event with an accessible and knowledgeable expert.

A Communication Keynote Speaker can introduce ideas in ways that are likely to stick with listeners long after a talk has ended. The simple insight is that most people focus entirely on their own contributions to a conversation or debate. Thus, they fail to actually acknowledge or listen to others. This can help to dramatically improve the standards of communication. An influential speaker can demonstrate the importance of learning to listen, interpreting nonverbal cues, and continuing to develop these skills over time. Contact us for more information.

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