Marketing ideas lead to more sales and bigger profits are valuable in any industry. The following 10 are highly productive and have proven to be very effective and profitable for people in my audiences around the world. Some have led to profits in the millions of dollars! The best part is that none of them cost much money.
1. MARKETING IDEAS LEAD TO MORE SALES AND BIGGER PROFITS BEGIN WITH CALLING THE MEDIA
Call the local television stations, radio stations, newspapers, and business journal in your area. Tell them that you’re sick and tired of hearing negative business news. Tell them that your company is doing great and that you think they should come out and interview you. What if someone says “yes”? You might even contact national TV networks such as CNN and see what happens. You’ll be helping the reporters do their jobs, which is to get new stories.
2. THE FEDEX IDEA THAT LEADS TO NEW CLIENTS
Identify 10 companies that you would like to have as clients. Identify the CEO of each of those companies. Send a one-page hand-written letter, with your business card, to each of those CEO’s stating: “With our experience in X, Y, and Z (your 3 best services), I think we could be of service to your company. I’d like to set up a meeting for coffee.” Send these letters once a week, every week, on the same day, by Fedex, until they call. You could send these on a Wednesday for third-day delivery. They won’t know it’s not overnight and you’ll save some money.
The fourth week, for those who haven’t responded, start adding some yellow Post-It Notes, handwritten. One should say, “I’m sure glad you finally opened this.” Another could say, “Aren’t you impressed with how I got your attention?”
In the seventh week, for those who haven’t responded, send a new baseball in a little box with the following Post-It Note: “I’m the one sending the Monday morning Fedexes. Sooner or later we will play ball. So give me a call.” You may choose to send a basketball by Fedex. Use a magic marker to write on it “Give us a shot.”
In the tenth week, call their secretary and find out their shoe size. Send one brand new shoe in a box with the following note: “I’m the one sending the Monday morning Fedexes. Now that I’ve got one foot in the door, call me.” The eleventh week, sent the matching shoe with the note: “I’m the one sending the Monday morning Fedexes. I know what you were waiting for to call me. You were waiting for the other shoe to drop. It just did.”
Marketing ideas that lead to more sales and bigger profits don’t have to be complicated or expensive. The key to this idea is to focus on 10 companies for the full 11 weeks. I’ve seen this one get great results!
3. CHANGE YOUR VOICE MAIL AND TURN IT INTO A COMMERCIAL
Marketing ideas lead to more sales and bigger profits when we personalize our phone messages. Let’s make your voice message, and that of everyone in your company, work for you by promoting what you do. To make you different, leave a message such as the following: “This is John. I’m busy helping a client (make more money, get more sales, etc.). Leave a message and I’ll call you back so we can do the same thing for you.” Show everyone that you are different, busy, successful, and ready to help them. Be sure to show enthusiasm when you leave these messages!
4. THE CLIENT BRAINSTORM
Call together the CEO’s of your top 10 clients to a meeting at your office. Tell them how important they are to your company and how much you appreciate their business. Then tell them that, because they are important to you, you want to share some powerful marketing ideas with them that you believe could help them get more business. You begin by sharing these 10 marketing ideas. Hold another meeting three months later to see how people used the ideas.
Marketing ideas that lead to more sales and bigger profits can be as simple as making our most important clients feel important. People are as interested in us as we are in them. When they get a good idea from you, that makes them money, they will naturally want to help you get more business.
5. THE EMPLOYEE BRAINSTORM
Call together all of your employees for a Monday morning 29-minute update. Tell them how important they are to your company and tell them that you need their help. Ask the following: “If you were the CEO of this company, how would you lower expenses, improve productivity, and get more clients.” Make a big deal about any ideas that turn into productive action steps. As a point of respect, start referring to your employees as “Ladies and Gentleman”. Introduce new team members with a welcome poster on their first day and throw an ice cream social in their honor at lunch time. It will make them feel important.
6. CREATE A Z CARD
Marketing ideas lead to more sales and bigger profits when we hand out a very unique business card. Why not create a business card/brochure combination that can tell your company’s story in a very powerful way. Most business cards either end up in a pile or get tossed away.
The ZCard is a handy, compact, powerful marketing tool that is very effective in getting your message into the hands of potential customers. It can tell your story in a much better way and people tend to keep these because they are so unique. May I suggest that you never give out a regular business card again. These have been produced for Toyota, American Airlines, and Disneyland. You can get more information by going to ZCardna.com.
7. SEND HAND-WRITTEN NOTE CARDS
Do not use note cards with your company logo. Get blank note cards with blank envelopes at a local drug store. They just might think that you picked up the card personally. Do not write a return address. I want to force people to open up your card. Use commemorative stamps to get more attention and hand-address the card. Write short note cards to your employees and to your clients. Tell them how important they are to you and how much you appreciate them. Send one note card a day, for 30 days, and see what happens. Adopt this motto: Never forget a customer; never let a customer forget you.
Marketing ideas that lead to more sales and bigger profits can be as simple as writing handwritten note cards to previous clients and see if you could bring them back. Tell them that you’ve been thinking about them and would like to get together for coffee or lunch.
8. LAUNCH YOUR OWN TV NETWORK
Marketing ideas lead to more sales and bigger profits when we launch our own television network on the Internet. Create short, 2-3 minute videos that make you look like an educator in your field. Google your industry and find some interesting historical facts about your industry that will make people say, “Wow! That’s interesting.” That will get you a killer core story. Get a free YouTube Channel and post these videos there first and then on your website. Get a microphone and a cube, called a “microphone flag”, with your logo on it so you look like a network correspondent for your company’s own television network. You can get these at a local commercial audio store. Call your Internet television network your company name with the word “Nation” after it. Send e-mails to your entire database after posting each video and let them know about your latest “television report”.
9. CREATE A UNIQUE SELLING PROPOSITION (USP)
Marketing ideas lead to more sales and bigger profits when we have a strong USP. Create a unique selling proposition that stops people in their tracks when they ask you what you do. The aim is to get people to pay total attention for a few seconds so that they might tell others about your company. A good USP should be short, not logical, start with the word “We”, and include the word “You”. The line you’re filling in is: “We do ____________ for you.” Conduct a contest among your employees and put up some nice prizes. That will make them feel important.
Google your potential USP’s and see if anyone is using them. Even if they are, as long as it’s in another industry, and there would be no confusion, you can get it trademarked for yours. Do so with a good trademark attorney. Your USP should then be on everything – website, business cards, all advertising and it should be used when your receptionist answers your phone.
10. PERSONALIZE ALL TEXTS AND E-MAILS
Marketing ideas lead to more sales and bigger profits when we personalize our texts and e-mails. Other than family members, always use the other person’s first name and yours in all texts. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that, to each of us, the most important thing in life is our name. When it comes to e-mail, always address people by name and change the subject line each time if it’s a series of e-mails in one day. Have a complete signature in all e-mails, including a street address and a phone number where they can reach you directly. If it doesn’t come as an attachment, add your picture to your signature. On the web, Exclaimer.com is a service that can make all of your company’s e-mail signatures the same.
MILLIONS OF DOLLARS IN RESULTS!
All 10 of the above marketing ideas have been used by people in my audiences. Some have resulted in millions of dollars in profits. These truly are marketing ideas that lead to more sales and bigger profits!
MARKETING IDEAS LEAD TO MORE SALES AND BIGGER PROFITS DAILY AFFIRMATION
“I use novel ideas that get attention and get me more sales!”
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Copyright 2017 by Boaz Rauchwerger