HOW TO BECOME MORE CREATIVE

How to become more creative

How to become more creative is a topic that any ambitious person should pay attention to and cultivate. It is creativity that results in new medications, cell phones, the internet, man going to the moon, supersonic speed, and much more. However, it’s unfortunate that the majority of people don’t think they are very creative. Thus, a lot of new ideas, that could have made a positive impact on many people, are often left unearthed in people’s minds. What if we could open up that treasure chest and allow creative ideas to flow out easily and often? Thus, if you’re open to this possibility, I present to you some ideas that could show how creative you could be. I believe there’s a goldmine in your mind. Let’s go mining…

HOW TO BECOME MORE CREATIVE BEGINS IN THE MIND

How to become more creativeHow to become more creative is a question many people ask. They look at those who are creative and envy their ability to come up with new ideas. I believe that we are all very creative. However, some people have just sold themselves on that fact and many people have sold themselves on the opposite. Whichever way we see anything, we’re right. Thus, we have to be careful what we focus on because that expands. We’re all declaring affirmations every day – those thoughts that run through our minds at about 1,500 words a minute. Many of those thoughts are negative because it’s easier for all those ideas to settle in our minds. It takes a concerted effort to think positively.

If you wish to become more creative, and thus take your success to a higher level, we begin by changing the thoughts in your mind that my form roadblocks. I suggest declaring the following affirmation, the first thing each morning and the lasting thing each night, for the foreseeable future.

Everything I touch prospers and succeeds. I’m a very creative person. I come up with great ideas regularly. These ideas are bringing me greater success and amazing financial rewards. I am a Champion!

Don’t analyze these words. Just declare them, out loud, each morning and evening and let the powerful computer in your brain work on those ideas. Watch what’s about to happen. I would guess that you’ll come up with something amazing in the next 90 days!

GET AWAY AND SPEND TIME IN NEW SURROUNDINGS

How to become more creativeHow to become more creative means doing things that you don’t normally do. Get away mentally and physically and watch what that will do for your creativity. This doesn’t have to be an expensive trip. It would be a weekend away to a national park. A short trip to a city you’ve never seen, a hike on a trail you’ve never experienced, or visiting a friend you haven’t seen in a while. What happens, when we do something new, is that it opens up the mind to new things.

What we’re doing is allowing time for the mind to relax and to mentally wander. We have more power in our brains than any computer man has ever created. We just have to change the programming so we can come up with new ideas. Thus, when we’re distracted by new surroundings, or new activities, the mind relaxed and we allow creative juices to flow. Keep a notepad handy. Then, when an idea comes up, just write it down.

The mind can also wonder when we’re working on a hobby, meditating, exercising, or taking a walk in the park. These types of activities un-focus the brain and allow it to do what it does when we’re not focused on something specific. Our brains were designed to do amazing things. Let’s create the atmosphere where that can happen. Expect amazing ideas to come at those moments and they will. We don’t get what we hope or wish for – we get what we expect!

USE YOUR SLEEP TIME TO BE CREATIVE

How to become more creativeHow to become more creative means that we understand what happens at night. Our brains do not have an “OFF” switch when we go to sleep. It continues to operate on the basis of “business as usual”. Did you ever go to sleep thinking about a problem and then wake up in the morning with what seemed like a solution? We all have. That’s because your brain was working on the problem during the night. These can be very productive hours if we program our minds in the right direction. Let’s do that with creativity.

Thus, when you lay down at night, just say to yourself the following: “I am a very creative person. I come up with amazing ideas!” Say those phrases over and over until you fall asleep. Keep a notepad on the bed stand. If you wake up at night with an idea, write it down and go back to sleep. You may be shocked by some of the ideas you write down during the night or those you have when you wake up. You’re harnessing the tremendous power of your brain to allow your amazing creativity to surface.

From now on, the phrase “Just sleep on it!” should have a new and very productive meaning for you. That could be the time that you prove to yourself how very creative you are.

READING CERTAIN BOOKS WILL BOOST YOUR CREATIVITY

How to improve creativityHow to become more creative is a concept that is greatly enhanced by reading certain books. Reading not only builds character, but it expands the mind and takes us to places we’ve never been. The two books that I have studied the most, and that I believe have enhanced my creativity for many years, are: “How to Win Friends and Influence People” by Dale Carnegie and “Think and Grow Rich” by Napoleon Hill.

The Carnegie book is full of fascinating stories about human nature, how to get along with other people, rules for winning friends and influencing people, and other ideas about personal magnetism. The Hill book, although it’s made more millionaires than any other book in history, is basically an ATTITUDE book. It contains many stories of people who started with nothing, came up with an idea, and made a success of that idea. There are creative concepts in every chapter of the book.

I read both of these books many times over. At the same time, I also read many biographies and find that doing so helps my creativity greatly. Thus, I get involved in other people’s stories, the challenges they went through, and how they achieved great things by using their creativity. I especially like inventors like Thomas Edison, Henry Ford, Alexander Graham Bell, the Wright Brothers, and so forth. As I travel, I make it point, whenever possible, to visit historical sites that deal with some of my reading. I recently visited Dayton, Ohio, where the Wright Brothers lived, had their bicycle shop, and flew some of their early model airplanes at a nearby airfield. Those kinds of experiences, after reading about the subject, have greatly helped my creativity.

SWITCH A HALF HOUR A NIGHT FROM DISTRACTIONS TO CREATIVITY

How to become more creativeHow to become more creative can be enhanced by turning off the TV, the phone, and the computer for just a half hour a night. Get in a comfortable chair, lean back, put on some headphones, and listen to beautiful music. If you look on YouTube for meditation music, you’ll find many selections. Put one on, close your eyes, and allow your mind to relax. It’s hard to think about more than one thing at a time. Think about the music.

Watching television, or surfing the Internet for hours, can numb the mind. It’s like a mind-killer. Many of the images we see on TV are of violence and conflicts. Those close the mind down rather than open it up. And I believe that limits our creativity. On the other hand, making your surroundings quiet, even for just 30 minutes, and listening to beautiful music, will take your mind away from the distractions and allow creative brain cells to operate. At the end of the 30 minutes, if any ideas come to your mind, write them down. If none come, don’t worry about it. Do the same thing the next night. Within 30 days of doing this, I believe that you’ll fund your creativity has been greatly enhanced.

What if you could come up with a million dollar idea or solve a problem that has bothered many people for a long time? What if you could take your life to a whole new level of success? I believe that we all have the ability to be very creative. Use some of these ideas above, for just 90 days, and watch what happens. I think you are special, you are unique, and I believe that you are destined for greatness because you are very creative!

HOW TO BECOME MORE CREATIVE DAILY AFFIRMATION

“I’m a very talented, creative person. I enhance my creativity daily with certain positive steps that help me greatly!”

Related Article: Attitude Can Be Adjusted!

Get Motivated and Stay Motivated with a Championship Attitude.       Learn more about BoazSpeaker of the YearBoazpower.com

Copyright 2017 by Boaz Rauchwerger
619-723-3007
Boaz@Boazpower.com
YouTube.com/BoazPowerTV

 

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WHY SALES TRAINING IS SO IMPORTANT

Why sales training is so important.

Why sales training is so important is an interesting topic. Some people think that the word “sales” is a bad word. However, if you think about it, we’re all involved in sales from the time that we’re born. A baby cries when it’s hungry. By doing so, it’s selling its mother the idea that it’s time to get fed. Did you ever see a child walk into a grocery store with its mother and keep saying, “I want a lollipop”? The child will keep saying that phrase until it sells the idea. Soon, the child is licking on one.

When we’re teenagers, we may sell our parents on the idea that we get to use the car to go to a dance. Couples sell each other on ideas ranging from where to live to how to manage money and where to vacation. We sell people on our idea when we start a business or sell a supervisor on the fact that we should get a raise.

Thus, some form of sales training can only help us focus more on what we want in life. In this article, I want to focus on sales training as it pertains to a product or a service. If you want to improve your success in sales, the following steps could help you gain more confidence and better results.

1. WHY SALES TRAINING IS SO IMPORTANT BEGINS WITH A REASON

Why sales training is so important.Why sales training is so important is clarified in an amazing book. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that people are creatures of emotion rather than logic. And that they will do things for REASONS and not for logic. Thus, if you want to excel in sales, we have to identify an exciting reason for you to excel in sales. It’s got to be more than food, shelter, and clothing. Those things are important, but not exciting.

Napoleon Hill, in the book “Think and Grow Rich”, said: When the WHY is exciting enough, the HOW doesn’t matter. The WHY needs to be a reward, something fun you would do just for you. Not something for your spouse or for your family. Something just for you. You’ll do more for everybody when you do more for you.

If you keep putting off something you’ve wanted for a long time, after a while you get depressed. The bottom line, when we’re all honest with ourselves, is this: What’s in it for me?

Thus, I suggest you get a picture of something you want that, with some effort, you could afford in a few months. It may be a new set of golf clubs, tickets to a special event, a weekend away, a new car – whatever. Get a picture of that reward, about the size of a business card. On the other side of the card, print some positive affirmations such as:

Everything I touch prospers and succeeds. I’m a very confident, talented, and successful person. I earn at least _______ per month as a sales leader. I’m getting (whatever your reward is) and I am excited.

Whatever other traits you may want, add them in the form of an affirmation. Print out the affirmations on a card about the size of a business card. Put the picture of your reward and the affirmations back-to-back, go to Fedex Office, and have that laminated. Then, read your affirmations out loud the first thing each morning and the last things each night. And, each time, look at your picture. Don’t analyze what’s on your card. Just read your affirmations with conviction and look at your picture. Watch what wonderful things are about to happen in the next 90 days!

2. JOIN TOASTMASTERS OR TAKE THE DALE CARNEGIE COURSE

Why sales training is so important.Why sales training is so important shows up in public speaking. To excel in sales, it’s important to gain confidence. Your ability to get up and speak in front of people is a shortcut to your greater success. That also builds great confidence. Thus, I suggest you either join a local Toastmaster group or take the Dale Carnegie Course. In both of these situations, you’ll work with other people who also want to gain confidence in front of people and they will encourage you.

In order to excel in sales, we have to realize that buying decisions are often made in the initial seconds that we meet with a buyer. Thus, we have to make every interaction with buyers count. They can tell very quickly if the salesperson is a confident person or not. These days, buyers have a lot of options and very little time.

Thus, being able to speak confidently in front of a group of people will translate to being confident in front of one person. Many years ago, while in college, I took the Dale Carnegie course. I believe that the valuable lessons I learned in that course have been responsible for my success in sales and as a professional speaker. Not only was it a great program for speaking confidently in front of others, but it was also a great course in human relations, dealing with other people, looking at things from the other person’s point of view, and becoming an exceptional listener.

3. LISTEN MORE AND TALK LESS

Why sales training is so important.Why sales training is so important means talking less. In my many years of being a speaker and trainer for sales teams, I’ve come to realize that salespeople talk too much. I find that an excessive amount of sales training, that teaches people all types of closing techniques, results in salespeople talking too much. They apply those closing techniques, hoping to use the right one to get the sale.

I have found that the person who controls the conversation is not the one whose talking. It’s the one who’s asking the questions. God gave us two ears and one mouth. Maybe we should listen twice as much as we talk. I have also found that people would rather buy than be sold. Thus, if we let them do most of the talking, they may talk themselves into buying.

A good question to begin with, in a sales situation, is: “What is your toughest challenge concerning __________?” Then, as they talk, take notes. And not electronically. If we take notes on a phone or laptop, they can’t tell if we’re really taking notes or checking our email. Take notes on a notepad. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that the greatest honor we pay anyone is RAPT attention – complete, total attention. Taking notes on paper, when a customer talks, pays total attention to them.

Then, when presenting a specific product or service, give the basic benefits of it and then ask, “What do you like best about this?” Let that person come up with the benefits and thus persuade themselves. And, if the product is not perfectly suited for the buyer, ask them: “What could we do to improve this product or service so it would work perfectly for you?”

It’s valuable to let a buyer come up with a solution. Then, when they do, they will fight for their own ideas.

4. CREATE SPECIAL RELATIONSHIPS

Why sales training is so important.Why sales training is so important focuses on relationships. The most successful salespeople are the ones who create great relationships. I have found that those who do best in sales are genuinely interested in other people and that becomes the focus of their sales process. They’re not the ones who know the most about their product or service. In fact, they often rely on others at their company for the technical details. They are simply very good at creating great relationships and getting other people to like them. Unless price is the definitive point of purchase, I believe that people buy from people they trust and like.

The most successful salespeople realize that everybody’s favorite topic is THEM. Thus, they let the prospects talk about themselves. They know how to get conversations started by asking questions that the other person will enjoy answering. Questions such as the following:

Where are you from originally?

(If not from here) What brought you here?

(If from here) Have you lived here all your life?

Do you have a family?

What did you want to be when you were growing up?

A natural way to lead into some of these questions, when meeting in a prospect’s office, is to notice family pictures and ask about the people in the pictures. And, as the prospect answers the above questions, make note of the answers so you can refer to them in the future.

Use short notes, on hand-written cards, to further create great relationships. Don’t use notes with a company logo. Just get blank cards with a design on the cover, including your business card behind the card, and they may think that you picked it up just for them. Have no return address on the back of the cards, mark the word “Personal” on the lower left corner so it will bypass gatekeepers, and use commemorative stamps. Keep a supply of these handy and use them immediately after leaving a prospect’s office.

Why sales training is so important? Because, without some specific ideas to give you an edge, you won’t achieve the success you desire from sales. The ideas above are not covered in traditional sales training programs. However, they have been proven to be highly effective and make you stand out from the crowd.

WHY SALES TRAINING IS SO IMPORTANT DAILY AFFIRMATION

“Everything I touch prospers and succeeds. I have identified my next reward, am taking a public speaking course, am a very good listener, and I create great relationships.”

Related Article: Create a Great Sales Team and Profit

Get Motivated and Stay Motivated with a Championship Attitude.       Learn more about BoazSpeaker of the YearBoazpower.com

Copyright 2017 by Boaz Rauchwerger
619-723-3007
Boaz@Boazpower.com
YouTube.com/BoazPowerTV

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CREATE A GREAT SALES TEAM AND PROFIT!

Create a great sales team and profit.

Create a great sales team and profit can be a tricky idea. It’s not just a matter of bringing a few people together and hoping that you’ll get great results.

In speaking before over 100 groups of CEO’s each year, I hear of conflicts between sales associates quite often. In an ever-changing economy, and with so much retail competition online, there is a greater emphasis to get sales in other ways and that creates stress. Stress creates inter-team conflicts.

BALANCING WHAT WE PERSONALLY WANT AND BUSINESS GROWTH

Create a great sales team and profit begins with the realization that it is a team. However, that team is made up of individual people who each have their own personal goals. We all have our personal agendas and, in order to be successful in a sales team, there needs to be balance. If you’re running a sales team, the first step is to focus on creating productive relationships with each member of the team.

There is an old saying, “I’ll get everything I want out of life when I help enough other people get what they want.” But, how do we do that?

LET’S GET TO THE HEART OF THE PROBLEM

Create a great sales team and profit by dealing with the people issues.Create a great sales team and profit is an idea that can be a challenge. Sometimes trouble within a sales team can be blamed on certain business decisions that have been made by management. At other times, it can be the products that are being sold. However, I believe the problem begins with education.

Dale Carnegie, in the book “How to Win Friends and Influence People”, relates that In ordinary schooling, there is not a single course in getting along with people.” And, where are we spending most of our time in our careers? We’re trying to get along with other people!

It’s not a product that gives us problems. If a product doesn’t work, we can either fix it, change it, or scrap it all together. However, it’s the people issues that cause most of the problems in business today. And so, most people would greatly accelerate their success if they improved their people skills.

READING BUILDS CHARACTER

Create a great sales team with this book.Create a great sales team and profit by reading. To help you improve your people skills, and thus increase the odds of a sales team becoming very successful, reading is critical.

Listening to an audio-book means someone else is talking to you. When you read a book, that’s YOU talking to YOU. Reading builds character and puts the right words in your mind.

However, reading several personal development books, once each, doesn’t work. That information is going in one ear and out the other. I found that it’s much more productive to read one book several times. In the area of people skills, I believe that the Carnegie book is the best personal development, people skills book ever written!

The book describes many difficult people situations and gives ideas of how to work through them. Here are some of the basic points from this book:

Let the other person do a great deal of the talking.

Look at situations from the other person’s point of view.

Never tell the other person that he or she is wrong.

When we’re wrong, admit it quickly and emphatically.

Use the phrases “Tell me more” and “I need your help”.

I felt that this book was so valuable that I read it over and over, once a month, every month, for 5 years. I read it 60 times. Now it is a part of me.

If you’re running a sales team, I suggest you get copies of the Carnegie book for everyone and ask them to keep it on their desk. That way they’ll be reminded of this important book every day.

THE GREATEST HONOR WE PAY ANYONE!

Create a great sales team and profit by paying rapt attention.Create a great sales team and profit by being aware of how important attention is to people. Dale Carnegie said that the greatest honor we pay anyone is RAPT attention – complete, total attention. That helps resolve many conflicts. How little of that is there these days? With so much electronics, who is paying attention to anyone?

Carnegie further stated that everyone needs to feel important. Notice he didn’t say that we “want” to feel important. He said that we “need” to feel important. RAPT attention makes people feel important.

Thus, when there are conflicts within a sales team, and people state an opinion that may be different than ours, rather than criticizing, listen attentively to that person and say “tell me more.” Take notes, and not electronically. That way they can’t tell if we’re taking notes. Use a notepad to take notes. That will make the other person realize that you’re really listening.

THE DALE CARNEGIE COURSE

Create great sales teams with this course.Create a great sales team and profit by taking a look at a special course. Another valuable resource, when looking to improve people skills, is The Dale Carnegie Course.

It’s an 8-week course, costing about $2,000, and worth its weight in gold. From their website, here is the description of the course:

“You’ll learn to strengthen interpersonal relationships, manage stress and handle fast-changing workplace conditions. You’ll be better equipped to perform as a persuasive communicator, problem-solver, and focused leader. And you’ll develop a take-charge attitude initiated with confidence and enthusiasm.”

I took the course while I was in college and I believe it was instrumental in my eventually becoming a successful professional speaker.

PRODUCTIVE WEEKLY SALES TEAM MEETINGS

Create a great sales team with productive meetings.Create a great sales team and profit by having great meetings! A great team-building exercise is to have weekly meetings with everyone on the sales team, with a specific agenda.

Discuss what didn’t work last week and then go over what did work. Dale Carnegie suggested the following: “Look for the good and embellish it. And, as much as possible, disregard the bad.”

Whatever we focus on expands!

Make a big deal out of any achievements by any members of the sales team. Make people feel important with compliments for any achievement. Ask everyone for suggestions as to how the entire team can improve.

Read a page or two in the Carnegie book and then discuss the ideas with everyone. Suggest to everyone that they read just one or two pages in the book every day. Let’s keep those valuable ideas in the forefront of everyone’s mind on a regular basis.

A REGULAR DIET OF ‘THANK YOU’ NOTES  

Create a great sales team with 'thank you' notes.Create a great sales team and profit is an idea that can be achieved by going back to old ideas. With so much of our communications done electronically these days, let’s promote within the sales team an old idea that can definitely help with more sales. Texts and emails are cold forms of communications. This is a warm idea that goes a long way to connect with people in a very special way!

It’s the hand-written note. We don’t have to write two or three paragraphs. I’m talking about one or two lines on a hand-written note being more touching than two paragraphs in an e-mail.

Don’t use note cards with your company logo. If you use those, people may think that you send those to a lot of people. When you start with a note-card that’s blank on the inside, the recipient may think that you picked it up just for them. Have no return address on the back of the envelope. That way they’ll have to open it up immediately since they won’t know who sent the card.

If you’re sending the card to an executive, write the word “Personal” on the lower left-hand corner of the envelope. Do not meter these cards. Use stamps. But, not just any stamps. Use commemorative stamps. They look different.

Encourage the sales team to send hand-written note cards often and for any logical reason. These can be in response to an order or when we simply have a nice conversation with a customer by phone. A card can also be just to tell a customer that you appreciate their business.

There you have it. A few simple ideas that can help you create a great sales team!

CREATE A GREAT SALES TEAM AND PROFIT DAILY AFFIRMATION

“I’m creating a great sales team by reading and re-reading the Carnegie book!”

Related Article: Marketing Ideas that Lead to More Sales and Bigger Profits!

Get Motivated and Stay Motivated with a Championship Attitude.       Learn more about BoazSpeaker of the YearBoazpower.com

Copyright 2017 by Boaz Rauchwerger
619-723-3007
Boaz@Boazpower.com
YouTube.com/BoazPowerTV

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MARKETING IDEAS THAT LEAD TO MORE SALES AND BIGGER PROFITS!

Marketing Ideas Lead to More Sales and Bigger Profits!

Marketing ideas lead to more sales and bigger profits are valuable in any industry. The following 10 are highly productive and have proven to be very effective and profitable for people in my audiences around the world. Some have led to profits in the millions of dollars! The best part is that none of them cost much money.

1. MARKETING IDEAS LEAD TO MORE SALES AND BIGGER PROFITS BEGIN WITH CALLING THE MEDIA

10 marketing ideas.Call the local television stations, radio stations, newspapers, and business journal in your area. Tell them that you’re sick and tired of hearing negative business news. Tell them that your company is doing great and that you think they should come out and interview you. What if someone says “yes”? You might even contact national TV networks such as CNN and see what happens. You’ll be helping the reporters do their jobs, which is to get new stories.

2. THE FEDEX IDEA THAT LEADS TO NEW CLIENTS

Discover 10 Marketing ideas.Identify 10 companies that you would like to have as clients. Identify the CEO of each of those companies. Send a one-page hand-written letter, with your business card, to each of those CEO’s stating: “With our experience in X, Y, and Z (your 3 best services), I think we could be of service to your company. I’d like to set up a meeting for coffee.” Send these letters once a week, every week, on the same day, by Fedex, until they call. You could send these on a Wednesday for third-day delivery. They won’t know it’s not overnight and you’ll save some money.

The fourth week, for those who haven’t responded, start adding some yellow Post-It Notes, handwritten. One should say, “I’m sure glad you finally opened this.” Another could say, “Aren’t you impressed with how I got your attention?”

In the seventh week, for those who haven’t responded, send a new baseball in a little box with the following Post-It Note: “I’m the one sending the Monday morning Fedexes. Sooner or later we will play ball. So give me a call.” You may choose to send a basketball by Fedex. Use a magic marker to write on it “Give us a shot.”

In the tenth week, call their secretary and find out their shoe size. Send one brand new shoe in a box with the following note: “I’m the one sending the Monday morning Fedexes. Now that I’ve got one foot in the door, call me.” The eleventh week, sent the matching shoe with the note: “I’m the one sending the Monday morning Fedexes. I know what you were waiting for to call me. You were waiting for the other shoe to drop. It just did.”

Marketing ideas that lead to more sales and bigger profits don’t have to be complicated or expensive. The key to this idea is to focus on 10 companies for the full 11 weeks. I’ve seen this one get great results!

3. CHANGE YOUR VOICE MAIL AND TURN IT INTO A COMMERCIAL

10 marketing ideas.Marketing ideas lead to more sales and bigger profits when we personalize our phone messages. Let’s make your voice message, and that of everyone in your company, work for you by promoting what you do. To make you different, leave a message such as the following: “This is John. I’m busy helping a client (make more money, get more sales, etc.). Leave a message and I’ll call you back so we can do the same thing for you.” Show everyone that you are different, busy, successful, and ready to help them. Be sure to show enthusiasm when you leave these messages!

4. THE CLIENT BRAINSTORM

10 marketing ideas.Call together the CEO’s of your top 10 clients to a meeting at your office. Tell them how important they are to your company and how much you appreciate their business. Then tell them that, because they are important to you, you want to share some powerful marketing ideas with them that you believe could help them get more business. You begin by sharing these 10 marketing ideas. Hold another meeting three months later to see how people used the ideas.

Marketing ideas that lead to more sales and bigger profits can be as simple as making our most important clients feel important. People are as interested in us as we are in them. When they get a good idea from you, that makes them money, they will naturally want to help you get more business.

5. THE EMPLOYEE BRAINSTORM

10 marketing ideas.Call together all of your employees for a Monday morning 29-minute update. Tell them how important they are to your company and tell them that you need their help. Ask the following: “If you were the CEO of this company, how would you lower expenses, improve productivity, and get more clients.” Make a big deal about any ideas that turn into productive action steps. As a point of respect, start referring to your employees as “Ladies and Gentleman”. Introduce new team members with a welcome poster on their first day and throw an ice cream social in their honor at lunch time. It will make them feel important.

6. CREATE A Z CARD

10 marketing ideas.Marketing ideas lead to more sales and bigger profits when we hand out a very unique business card. Why not create a business card/brochure combination that can tell your company’s story in a very powerful way. Most business cards either end up in a pile or get tossed away.

The ZCard is a handy, compact, powerful marketing tool that is very effective in getting your message into the hands of potential customers. It can tell your story in a much better way and people tend to keep these because they are so unique. May I suggest that you never give out a regular business card again. These have been produced for Toyota, American Airlines, and Disneyland. You can get more information by going to ZCardna.com.

7. SEND HAND-WRITTEN NOTE CARDS

10 marketing ideas.Do not use note cards with your company logo. Get blank note cards with blank envelopes at a local drug store. They just might think that you picked up the card personally. Do not write a return address. I want to force people to open up your card. Use commemorative stamps to get more attention and hand-address the card. Write short note cards to your employees and to your clients. Tell them how important they are to you and how much you appreciate them. Send one note card a day, for 30 days, and see what happens. Adopt this motto: Never forget a customer; never let a customer forget you.

Marketing ideas that lead to more sales and bigger profits can be as simple as writing handwritten note cards to previous clients and see if you could bring them back. Tell them that you’ve been thinking about them and would like to get together for coffee or lunch.

8. LAUNCH YOUR OWN TV NETWORK

10 Marketing ideas.Marketing ideas lead to more sales and bigger profits when we launch our own television network on the Internet. Create short, 2-3 minute videos that make you look like an educator in your field. Google your industry and find some interesting historical facts about your industry that will make people say, “Wow! That’s interesting.” That will get you a killer core story. Get a free YouTube Channel and post these videos there first and then on your website. Get a microphone and a cube, called a “microphone flag”, with your logo on it so you look like a network correspondent for your company’s own television network. You can get these at a local commercial audio store. Call your Internet television network your company name with the word “Nation” after it. Send e-mails to your entire database after posting each video and let them know about your latest “television report”.

9. CREATE A UNIQUE SELLING PROPOSITION (USP)

10 Marketing Ideas.Marketing ideas lead to more sales and bigger profits when we have a strong USP. Create a unique selling proposition that stops people in their tracks when they ask you what you do. The aim is to get people to pay total attention for a few seconds so that they might tell others about your company. A good USP should be short, not logical, start with the word “We”, and include the word “You”. The line you’re filling in is: “We do ____________ for you.” Conduct a contest among your employees and put up some nice prizes. That will make them feel important.

Google your potential USP’s and see if anyone is using them. Even if they are, as long as it’s in another industry, and there would be no confusion, you can get it trademarked for yours. Do so with a good trademark attorney. Your USP should then be on everything – website, business cards, all advertising and it should be used when your receptionist answers your phone.

10. PERSONALIZE ALL TEXTS AND E-MAILS

10 marketing ideas.Marketing ideas lead to more sales and bigger profits when we personalize our texts and e-mails. Other than family members, always use the other person’s first name and yours in all texts. Dale Carnegie, in the book “How to Win Friends and Influence People”, said that, to each of us, the most important thing in life is our name. When it comes to e-mail, always address people by name and change the subject line each time if it’s a series of e-mails in one day. Have a complete signature in all e-mails, including a street address and a phone number where they can reach you directly. If it doesn’t come as an attachment, add your picture to your signature. On the web, Exclaimer.com is a service that can make all of your company’s e-mail signatures the same.

MILLIONS OF DOLLARS IN RESULTS!

All 10 of the above marketing ideas have been used by people in my audiences. Some have resulted in millions of dollars in profits. These truly are marketing ideas that lead to more sales and bigger profits!

MARKETING IDEAS LEAD TO MORE SALES AND BIGGER PROFITS DAILY AFFIRMATION

“I use novel ideas that get attention and get me more sales!”

Related Article: Habits Need Changing to Get Us There

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Copyright 2017 by Boaz Rauchwerger
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