Every successful event has one thing in common: an engaged audience. Depending on the event’s attendees, setting or goal, the tactics for engaging and activating an audience can vary. Here are proven strategies to help you master audience engagement and make your next event memorable.
Start with Purpose
Engaging an audience starts with the details. Far before the lights go on and the speaker steps on stage, event planners have already defined the ‘why’ behind the event – maybe it’s to teach an audience something new, or to empower them to take control of their own lives. No matter the ‘why,’, the speaker supports it by shaping their content around what will engage the audience and drive home the ‘why.’ Choosing appropriate examples for the audience, offering specific advice that can be acted on immediately and presenting clear key takeaways are all simple but effective ways to engage an audience.
Choose a dynamic speaker
Selecting a leadership speaker sets the tone for the keynote and everything that follows. A good speaker will engage the audience and align themself with the goals of the event. They’ll find ways to interact with the room that leaves room for two-way interactions. They’ll adjust their tone and body language to welcome listeners into the event. They’ll center their content around storytelling and include members of the audience.
Boaz is an intentional, veteran and dynamic leadership speaker – schedule a consultation to see how his methodology aligns with your event.